2008-09 Catalog 
    Sep 24, 2023  
2008-09 Catalog [Archived Catalog]

BUS 405 - Strategic Marketing

(3 credits) Individualized courses and programs:
This course focuses on marketing management application in the business world. Students explore strategic marketing, decision making, marketing applications and ethical considerations while developing marketing plans for real-world clients. Students maintain a journal of their observations and present a deliverable plan to their clients.

Prerequisite: BUS200.