A major in public relations prepares students for dynamic careers in public relations, advertising, and corporate communications. Graduates are equipped with the skills to manage media relations, develop strategic communication plans, and handle crisis communication. The program emphasizes practical experience and business acumen, ensuring students are ready to excel in various roles such as PR specialists, media coordinators, and communication managers.
Program Learning Goals. Upon completion of the program:
1: Students will apply and analyze key elements within public relations. Key concepts: historical context, theoretical framework, principles and current industry standards, legal issues.
2: Students will illustrate an understanding of biblical integration with the profession. Key concepts: knowledge of ethics and philosophical approaches to the industry.
3: Students will demonstrate creative and analytical expertise in writing, visual
design, presentations, and public speaking. Key concepts: critical thinking and excellence in communicating in multiple forms.
4: Students will develop projects that utilize multiple mediums to strategically reach target audiences. Key concepts: expertise in communication mediums, media awareness, audience understanding.
5: Create, analyze and critique the public relations process in PR campaigns. Key concepts: strategic planning, relationship building, societal trends, organizational change and development and management of concepts.
6: Develop a personal brand expected of entry-level professionals. Key concepts: internship for professional experience, portfolio development, preparation for career search.
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