Program Learning Goals. Upon completion of the program:
1: Students will apply and analyze key elements within public relations. Key concepts: historical context, theoretical framework, principles and current industry standards, legal issues.
2: Students will illustrate an understanding of biblical integration with the profession. Key concepts: knowledge of ethics and philosophical approaches to the industry.
3: Students will demonstrate creative and analytical expertise in writing, visual
design, presentations, and public speaking. Key concepts: critical thinking and excellence in communicating in multiple forms.
4: Students will develop projects that utilize multiple mediums to strategically reach target audiences. Key concepts: expertise in communication mediums, media awareness, audience understanding.
5: Create, analyze and critique the public relations process in PR campaigns. Key concepts: strategic planning, relationship building, societal trends, organizational change and development and management of concepts.
6: Develop a personal brand expected of entry-level professionals. Key concepts: internship for professional experience, portfolio development, preparation for career search.
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