2014-15 Catalog 
    Dec 06, 2023  
2014-15 Catalog [Archived Catalog]

BUS 325 - Integrated Marketing Communications

(4 credits)
This course will examine promotional and integrated communication strategies which include various marketing communication functions: sales promotion, personal selling, branding, event promotion, public relations, advertising, and interactive marketing. Students will learn to utilize this information in developing effective marketing communication strategies and programs.

Prerequisite: BUS200.