2010-11 Catalog 
    
    Oct 04, 2024  
2010-11 Catalog [Archived Catalog]

BUS 405 - Strategic Marketing

(3 credits) Individualized courses and programs:
This course focuses on applying marketing management from a strategic perspective in the business world. Students explore the strategic orientation in the marketing function, decision making, marketing applications and operations and ethical considerations; while developing strategic marketing plans for real-world clients. Students maintain a journal of their observations and present a deliverable plan to their clients.

Prerequisite: BUS200.