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Dec 08, 2024
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2016-17 Catalog [Archived Catalog]
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BUS 325 - Integrated Marketing Communications(4 credits) This course will examine promotional and integrated communication strategies which include various marketing communication functions: sales promotion, personal selling, branding, event promotion, public relations, advertising, and interactive marketing. Students will learn to utilize this information in developing effective marketing communication strategies and programs.
Prerequisite: BUS200.
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