2016-17 Catalog 
    
    Feb 23, 2024  
2016-17 Catalog [Archived Catalog]

BUS 405 - Strategic and Managerial Marketing

(4 credits)
This course is designed to help students think strategically and analytically when addressing marketing problems. Students will learn the strategic process of situation assessment, marketing strategy formulation and implementation, and evaluation and adjustment. Managerial decisions regarding positioning, growth strategy, competitive advantage, market targeting and segmentation, price, and distribution will be covered in the context of overall market analysis and attractiveness.

Prerequisite: BUS200.