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Apr 24, 2024
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2011-12 Catalog [Archived Catalog]
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BUS 405 - Strategic Marketing(3 credits) Individualized courses and programs:
This course focuses on applying marketing management from a strategic perspective in the business world. Students explore the strategic orientation in the marketing function, decision making, marketing applications and operations and ethical considerations; while developing strategic marketing plans for real-world clients. Students maintain a journal of their observations and present a deliverable plan to their clients.
Prerequisite: BUS200.
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