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May 07, 2024
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2022-23 Undergraduate Catalog [Archived Catalog]
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BUS 327WI - Fundraising for Mission(2 credits; alternate years, consult department) (Writing intensive)
The course serves as an introduction to the art and science of fundraising. After completion, you will be familiar with the multiple facets of fundraising, including topics such as major gifts, planned giving, capital campaigns, direct response fundraising, grants, special events, online giving strategies, and how to make the “ask”. The course will also cover the back office of fundraising, including moves management, creation of case statements, and fundraising planning.
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