2018-19 Undergraduate Catalog 
    
    Feb 24, 2020  
2018-19 Undergraduate Catalog [Archived Catalog]

BUS 330 - Customer Relationship Management

(4 credits)
This course examines customer relationship management (CRM) and its application in marketing, sales, and service. Effective CRM strategies help companies align business process with customer centric strategies using people, technology, and knowledge. Companies strive to use CRM to optimize the identification, acquisition, growth and retention of desired customers to gain competitive advantage and maximize profit. Anyone interested in working with customers and CRM technology and would like to be responsible for the development of any major aspect of CRM will find this course beneficial.

Prerequisite: Sophomore standing.