2018-19 Undergraduate Catalog 
    
    Feb 19, 2020  
2018-19 Undergraduate Catalog [Archived Catalog]

BUS 406 - Marketing Research

(4 credits)
In this course, students learn to identify research needs, select research techniques, design research projects, develop research instruments and understand descriptive statistical methods. The goal is to equip them for reading, interpreting and conducting business research.

Prerequisites: MAT116QR or MAT117QR, BUS200 and BUS205.