2018-19 Undergraduate Catalog 
    
    Oct 16, 2019  
2018-19 Undergraduate Catalog [Archived Catalog]

BUS 325 - Integrated Marketing Communications

(4 credits)
This course will examine promotional and integrated communication strategies which include various marketing communication functions: sales promotion, personal selling, branding, event promotion, public relations, advertising, and interactive marketing. Students will learn to utilize this information in developing effective marketing communication strategies and programs.

Prerequisite: BUS200.