2018-19 Undergraduate Catalog 
    
    Jan 21, 2020  
2018-19 Undergraduate Catalog [Archived Catalog]

COM 332 - Advertising Campaigns

(3 credits; alternate years, consult department)
The primary objectives of this course are knowledge integration and skills application. By conceiving, researching, creating, executing, and evaluating a comprehensive advertising communication plan that incorporates research, creative, media, and promotions, students will understand how various components work together to provide a client with a cohesive campaign that communicates their message. Students will give a formal oral presentation to their client that includes a usable campaign and all the creative materials needed to execute the campaign.