2018-19 Undergraduate Catalog 
    
    Apr 16, 2024  
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2018-19 Undergraduate Catalog [Archived Catalog]

BUS 401 - Consumer Behavior

(4 credits)
This course explores the cultural, social, personal and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes.

Prerequisite: BUS200.
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